Back in 2017, Hanacure went viral. At the time, the skincare brand’s name was synonymous with the most dramatic-looking at-home face treatment. “When you take it off you are 10 years younger,” Drew Barrymore wrote on Instagram. Celebrities like Jennifer Connolly, Nicolas Cage, Demi Moore, and even her children, are fans.
The brand was founded by a Hollywood makeup artist who realized that clients didn’t enjoy having multiple products layered onto their faces, especially before makeup had even been applied. As a solution to increase product efficiency and to save time, Hanacure was born to address different skin concerns at the same time. It’s been two years since Hanacure’s runaway success, and the brand has used that time wisely to develop even more products for its customers.
The brand’s All-in-One Facial takes the results and experience of going to the facialist and expands it into a full-blown, five-star, at-home spa day. For $110, you can give yourself four DIY self care days: four single-use applications of Hanacure Lifting Serum in ampoule form, four Gelling packs, and a luxurious, reusable brush.
If you like to pretend to be a cosmetic chemist (just me?), the mask is especially fun to apply: Pour the serum into the gelling packs, shake it up, and paint the supercharged serum all over your face with a fancy skin-care paintbrush. Over the next 30 minutes, your skin will transform into the “Grandma” look that’s taken over Instagram—but after you rinse it off, as Barrymore tells us, you’ll be left looking ten years younger.
The list of skin concerns this kit addresses is impressive: hyperpigmentation, dullness, anti-aging, fine lines, large pores, clogged pores, skin in need of a detox, and skin in need of clarifying. “The mask contains a variety of calming botanicals alongside several peptides that brighten, tighten and minimize the appearance of pores, “ New York dermatologist Joshua Zeichner, MD told SELF.
Whatever your skin concern is, you'll have the ultimate multi-tasking treatment to manage them — not to mention the theatrical selfie moments with results just as stunning.
With the treat-yourself side of your skin-care regimen locked in, Hanacure is also here to help with a routine mainstay—the new Nano Emulsion ($100), a moisturizer designed for daily use in mornings and evenings. Apply Nano Emulsion twice daily as the perfect complement to the special occasion All-in-One Facial Kit. Thanks to its dermatologist-crafted mix of ingredients, skin will look more youthful, nourished, and all-around refreshed. It’s formulated with moisturizing heavy-hitters like hyaluronic acid and squalene, but the shining star ingredient is the brands patented “ruby of the forest” mushroom extract, which helps alleviate discoloration and soften skin texture. In fact, Hanacure is the first and only skin-care brand that uses the ruby of the forest mushroom, which is grown on government-protected trees.
Like the facial kit, the Nano Emulsion is paraben-free, sulfate-free, and phthalate-free. Sensitive skin types take note: it’s also created without fragrance or alcohol. It’s dermatologist-approved, but even better, it’s pediatrician-approved, so you can even share your regimen with your little one. Or hoard it all for mom—we’re not judging.
When you’re indulging yourself with a Hanacure product, you’re in good company. More fans that span the Hollywood spectrum include the Kardashians, January Jones, Olivia Culpo, Victoria’s Secret models, reality TV stars like Snooki, and more. Even Debra Messing, is, in her own words, “obsessed.”
Celebrity stylists like Scotty Cunha and Cindy Lou, the makeup artist for The Tonight Show, are also fans. Aside from a cult celebrity following, the brand has a wide range of customers that goes all the way up to fans in their 80s. As of now, the brand boasts over 7,000 5-star reviews.
Just in case the endorsement of half of Hollywood isn’t enough, Hanacure also conducted clinical studies that show improvements in forehead wrinkles, pore size, hyperpigmentation, and luminosity. After 21 days, forehead wrinkles were noticeably diminished; after 28 days, hyperpigmentation was evened out and skin luminosity was increased; after 31 days, pore size shrunk. (Results will vary, of course, due to differing severities of skin concerns and existing skin conditions.)
Hanacure has the viral clout, the A-list endorsements, and the studies to back it all up—I just wish I had discovered it sooner.